Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Boston | October 6-7, 2014 | Seaport World Trade Center

October 6, 2014
8:00am - 8:45am Registration & Networking Breakfast
9:00am - 9:10am Conference Chair Welcome
Feras Alhlou, e-Nor
9:10am - 10:00am Keynote:
Google Universal Analytics and Data-Driven Decision Maturity
Brooke Hernandez, Plantronics, Inc.
10:00am - 10:30am Exhibits & Morning Coffee Break
10:30am - 11:15am Case Study: Enhanced Ecommerce
Advanced Ecommerce: Breakthroughs in Shopping Cart Insights
11:20am - 12:00pm Tag It or Code It? Benefits and Challenges of Google Tag Manager
12:00pm - 1:20pm Lunch in the Exhibit Hall
1:20pm - 2:10pm Evolution or Extinction: Survive and Thrive with New Google Analytics Features
Matt Stannard, 4Ps Marketing
2:15pm - 3:00pm Customer 360: Integrating Web and CRM Data
Alyssa Joseph, IDT
3:00pm - 3:30pm Exhibits & Afternoon Break
3:30pm - 4:10pm Dashboard Zen in Google Analytics and Beyond
Joshua Katinger, ShufflePoint
James Standen, Analytics Canvas
4:15pm - 4:45pm 30-Minute Google Analytics Implementation University
Judah Phillips, SmartCurrent
4:50pm - 5:30pm GA Jeopardy!
Judah Phillips, SmartCurrent
5:30pm - 7:00pm Networking Reception
October 7, 2014
8:00am - 9:00am Registration & Networking Breakfast
9:05am - 9:10am Conference Welcome
Feras Alhlou
e-Nor
9:15am - 10:00am Happy Family: Analytics, Qualitative, Personas, and Visitor Modalities
Bobby Hewitt, Creative Thirst
10:00am – 10:30am Exhibits & Morning Coffee Break
10:30am – 11:15am Mobile Planet: App and Cross-Device Tracking in Google Analytics
Smita Dugar, TiVo
11:20am – 12:00pm Bring It Back to Your KPIs: Customer Engagement Case Study
Mike Bradbury, Randstad US
12:00pm - 1:15pm Lunch in the Exhibit Hall
1:15pm - 2:00pm Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile
Gayle Wheaton, Google
2:05pm - 2:45pm Tracking Social Actions in Google Analytics and Supporting Tools
Harry Gold, Overdrive Interactive
2:45pm - 3:15pm Exhibits & Afternoon Break
3:15pm - 3:55pm Let's Split: A/B and Multivariate Testing for Conversion Optimization
Justin Rondeau, WhichTestWon
4:00pm - 4:40pm Don't Do Default: Google Analytics Gaps and Pitfalls
Justin Cutroni, Google
4:45pm – 5:15pm Fireside Chat: Justin Cutroni Answers Your Burning Google Analytics Questions
Justin Cutroni, Google
October 6, 2014
8:00am - 8:45am Registration & Networking Breakfast
9:00am - 9:10am Conference Chair Welcome
Feras Alhlou, e-Nor
9:10am - 10:00am Keynote:
Google Universal Analytics and Data-Driven Decision Maturity
Brooke Hernandez, Plantronics, Inc.
10:00am - 10:30am Exhibits & Morning Coffee Break
10:30am - 11:15am Case Study: Enhanced Ecommerce
Advanced Ecommerce: Breakthroughs in Shopping Cart Insights
11:20am - 12:00pm Tag It or Code It? Benefits and Challenges of Google Tag Manager
12:00pm - 1:20pm Lunch in the Exhibit Hall
1:20pm - 2:10pm Evolution or Extinction: Survive and Thrive with New Google Analytics Features
Matt Stannard, 4Ps Marketing
2:15pm - 3:00pm Customer 360: Integrating Web and CRM Data
Alyssa Joseph, IDT
3:00pm - 3:30pm Exhibits & Afternoon Break
3:30pm - 4:10pm Dashboard Zen in Google Analytics and Beyond
Joshua Katinger, ShufflePoint
James Standen, Analytics Canvas
4:15pm - 4:45pm 30-Minute Google Analytics Implementation University
Judah Phillips, SmartCurrent
4:50pm - 5:30pm GA Jeopardy!
Judah Phillips, SmartCurrent
5:30pm - 7:00pm Networking Reception
October 7, 2014
8:00am - 9:00am Registration & Networking Breakfast
9:05am - 9:10am Conference Welcome
Feras Alhlou
e-Nor
9:15am - 10:00am Happy Family: Analytics, Qualitative, Personas, and Visitor Modalities
Bobby Hewitt, Creative Thirst
10:00am – 10:30am Exhibits & Morning Coffee Break
10:30am – 11:15am Mobile Planet: App and Cross-Device Tracking in Google Analytics
Smita Dugar, TiVo
11:20am – 12:00pm Bring It Back to Your KPIs: Customer Engagement Case Study
Mike Bradbury, Randstad US
12:00pm - 1:15pm Lunch in the Exhibit Hall
1:15pm - 2:00pm Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile
Gayle Wheaton, Google
2:05pm - 2:45pm Tracking Social Actions in Google Analytics and Supporting Tools
Harry Gold, Overdrive Interactive
2:45pm - 3:15pm Exhibits & Afternoon Break
3:15pm - 3:55pm Let's Split: A/B and Multivariate Testing for Conversion Optimization
Justin Rondeau, WhichTestWon
4:00pm - 4:40pm Don't Do Default: Google Analytics Gaps and Pitfalls
Justin Cutroni, Google
4:45pm – 5:15pm Fireside Chat: Justin Cutroni Answers Your Burning Google Analytics Questions
Justin Cutroni, Google