Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Boston | October 6-7, 2014 | Seaport World Trade Center

October 6, 2014
Sessions will take place in Harborview 3
8:00am - 8:45am Registration & Networking Breakfast
9:00am - 9:10am Conference Chair Welcome
Feras Alhlou, e-Nor
9:10am - 10:00am Keynote:
Google Universal Analytics and Data-Driven Decision Maturity
Brooke Hernandez, Plantronics, Inc.
10:00am - 10:30am Exhibits & Morning Coffee Break
Room: Commonwealth Hall
10:30am - 11:15am Case Study: Enhanced Ecommerce
Advanced Ecommerce: Breakthroughs in Shopping Cart Insights
Feras Alhlou, e-Nor
11:20am – 12:00pm Bring It Back to Your KPIs: Customer Engagement Case Study
Mike Bradbury, Randstad US
12:00pm - 1:20pm Lunch in the Exhibit Hall
Room: Commonwealth Hall
1:20pm - 2:10pm Evolution or Extinction: Survive and Thrive with New Google Analytics Features
Matt Stannard, 4Ps Marketing
2:15pm - 3:00pm Customer 360: Integrating Web and CRM Data
Alyssa Joseph, IDT
3:00pm - 3:30pm Exhibits & Afternoon Break
Room: Commonwealth Hall
3:30pm - 4:10pm Dashboard Zen in Google Analytics and Beyond
Joshua Katinger, ShufflePoint
James Standen, Analytics Canvas
4:15pm - 4:45pm 30-Minute Google Analytics Implementation University
Judah Phillips, SmartCurrent
4:50pm - 5:30pm GA Jeopardy!
Judah Phillips, SmartCurrent
5:30pm - 7:00pm Networking Reception
Room: Commonwealth Hall
October 7, 2014
Sessions will take place in Harborview 3
8:00am - 9:00am Registration & Networking Breakfast
9:05am - 9:10am Conference Welcome
Feras Alhlou
e-Nor
9:15am - 10:00am Happy Family: Analytics, Qualitative, Personas, and Visitor Modalities
Bobby Hewitt, Creative Thirst
10:00am – 10:30am Exhibits & Morning Coffee Break
Room: Commonwealth Hall
10:30am – 11:15am Mobile Planet: Gear up your app analytics and research toolset
Smita Dugar, TiVo
11:20am - 12:00pm Tag It or Code It? Benefits and Challenges of Google Tag Manager
Eric Fettman, E-Nor
12:00pm - 1:00pm Lunch in the Exhibit Hall
Room: Commonwealth Hall
1:00pm - 1:45pm Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile
Gayle Wheaton, Google
Kerri Jacobs, Google
1:50pm - 2:30pm Tracking Social Actions in Google Analytics and Supporting Tools
Harry Gold, Overdrive Interactive
2:30pm - 3:00pm Exhibits & Afternoon Break
Room: Commonwealth Hall
3:00pm - 3:40pm Let's Split: A/B and Multivariate Testing for Conversion Optimization
Justin Rondeau, WhichTestWon
3:40pm - 4:25pm Don't Do Default: Google Analytics Gaps and Pitfalls
Justin Cutroni, Google
4:30pm – 5:15pm Fireside Chat: Justin Cutroni Answers Your Burning Google Analytics Questions
Justin Cutroni, Google
October 6, 2014
Sessions will take place in Harborview 3
8:00am - 8:45am Registration & Networking Breakfast
9:00am - 9:10am Conference Chair Welcome
Feras Alhlou, e-Nor
9:10am - 10:00am Keynote:
Google Universal Analytics and Data-Driven Decision Maturity
Brooke Hernandez, Plantronics, Inc.
10:00am - 10:30am Exhibits & Morning Coffee Break
Room: Commonwealth Hall
10:30am - 11:15am Case Study: Enhanced Ecommerce
Advanced Ecommerce: Breakthroughs in Shopping Cart Insights
Feras Alhlou, e-Nor
11:20am – 12:00pm Bring It Back to Your KPIs: Customer Engagement Case Study
Mike Bradbury, Randstad US
12:00pm - 1:20pm Lunch in the Exhibit Hall
Room: Commonwealth Hall
1:20pm - 2:10pm Evolution or Extinction: Survive and Thrive with New Google Analytics Features
Matt Stannard, 4Ps Marketing
2:15pm - 3:00pm Customer 360: Integrating Web and CRM Data
Alyssa Joseph, IDT
3:00pm - 3:30pm Exhibits & Afternoon Break
Room: Commonwealth Hall
3:30pm - 4:10pm Dashboard Zen in Google Analytics and Beyond
Joshua Katinger, ShufflePoint
James Standen, Analytics Canvas
4:15pm - 4:45pm 30-Minute Google Analytics Implementation University
Judah Phillips, SmartCurrent
4:50pm - 5:30pm GA Jeopardy!
Judah Phillips, SmartCurrent
5:30pm - 7:00pm Networking Reception
Room: Commonwealth Hall
October 7, 2014
Sessions will take place in Harborview 3
8:00am - 9:00am Registration & Networking Breakfast
9:05am - 9:10am Conference Welcome
Feras Alhlou
e-Nor
9:15am - 10:00am Happy Family: Analytics, Qualitative, Personas, and Visitor Modalities
Bobby Hewitt, Creative Thirst
10:00am – 10:30am Exhibits & Morning Coffee Break
Room: Commonwealth Hall
10:30am – 11:15am Mobile Planet: Gear up your app analytics and research toolset
Smita Dugar, TiVo
11:20am - 12:00pm Tag It or Code It? Benefits and Challenges of Google Tag Manager
Eric Fettman, E-Nor
12:00pm - 1:00pm Lunch in the Exhibit Hall
Room: Commonwealth Hall
1:00pm - 1:45pm Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile
Gayle Wheaton, Google
Kerri Jacobs, Google
1:50pm - 2:30pm Tracking Social Actions in Google Analytics and Supporting Tools
Harry Gold, Overdrive Interactive
2:30pm - 3:00pm Exhibits & Afternoon Break
Room: Commonwealth Hall
3:00pm - 3:40pm Let's Split: A/B and Multivariate Testing for Conversion Optimization
Justin Rondeau, WhichTestWon
3:40pm - 4:25pm Don't Do Default: Google Analytics Gaps and Pitfalls
Justin Cutroni, Google
4:30pm – 5:15pm Fireside Chat: Justin Cutroni Answers Your Burning Google Analytics Questions
Justin Cutroni, Google