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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement

Dubai | May 26, 2015 | The Address Hotels + Resorts

Customer 360: Integrating Web and CRM Data

Speaker: Alyssa Joseph, Technical Marketing Specialist, IDT
Session Date: October 06, 2014 – 2:15pm–3:00 pm
Session Type: General

• Customer Relation Management (CRM) system integration
• Measuring customer lifetime value
• Cohort analysis for understanding seasonal trends
• Working with your Customer Service team to gain key insights

The ultimate – and most challenging – objective for Web analytics is integration into the broader ecosystem of back-end customer data and business intelligence.

This session outlines specific strategies for merging Web analytics and CRM data so you can understand the correlation between website conversions and ongoing marketing campaigns, gain insights into long-term customer behavior, and assess lifetime value for initial website conversions.
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Bio coming soon.