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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement

Dubai | May 26, 2015 | The Address Hotels + Resorts

Advanced Ecommerce: Breakthroughs in Shopping Cart Insights

Speaker: Feras Alhlou, Principal Consultant, e-Nor
Session Date: October 06, 2014 – 10:30am-11:15am
Session Type: General

The success objective for an Ecommerce website is straightforward: increase the number and/or value of Ecommerce transactions. Optimizing an Ecommerce website, however, requires the right data and clear analysis of shopper behavior.

With Google Analytics Ecommerce, and particularly the new Enhanced Ecommerce features, you can identify the factors that are helping or hindering checkout, begin to maximize transaction completions, and boost your competitive edge in Ecommerce.

• Overview of enhanced Google Analytics Ecommerce tracking
• Measure the impact of product and promotion impressions on Ecommerce transactions
• Configure Ecommerce funnels to isolate drop-off points

Register Now!


Feras Alhlou
Principal Consultant

Feras Alhlou is Principal Consultant/Co-Founder of E-Nor (serving Fortune 500-25), which has achieved multiple Google qualifications including Google Analytics Certified Partner. He is a speaker at industry conferences including SES, SMX, eMetrics and Google Analytics User Events (GAUGE), and has traveled the globe educating businesses and consultants on digit analytics and digital marketing. Feras is a co-chair of the DAA, serves on the examination sub-committee and is a Certified Web Analyst.