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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement

Dubai | May 26, 2015 | The Address Hotels + Resorts

Mobile Planet: Gear up your app analytics and research toolset

Speaker: Smita Dugar, Analytics & Optimization Manager, TiVo
Session Date: October 07, 2014 – 10:30am–11:15am
Session Type: General

Mobile Planet: Gear up your app analytics and research toolset
This session will cover the fundamentals of app tracking, from metrics planning, to implementation, to data usage. Smita shares how TiVo uses data from its mobile app to plan UX changes and product planning. We explore how usability and survey research supplements app analytics and also review other useful tools to measure app performance.

• App tracking basics
• Tracking iOS, Android, and HTML5 apps
• Reporting differences relative to website tracking
• Cross-device tracking

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Smita is a consumer insights professional, and is the digital and marketing analytics lead within TiVo. She is responsible for web analytics and site optimization initiatives for TiVo’s digital and mobile properties. She is passionate about consumer experience and the use of data in making business decisions. In previous roles, she has managed market research at Netflix and worked in various market research organizations, consulting with clients like HP, Microsoft, IBM, Proctor and Gamble, etc.