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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Dubai | May 26, 2015 | The Address Hotels + Resorts

Tag It or Code It? Benefits and Challenges of Google Tag Manager

Speaker: Eric Fettman, Analytics Instructor and Coach, E-Nor
Session Date: October 06, 2014 – 11:20am-12:00pm
Session Type: General

Google Tag Manager (GTM) can greatly simplify and expedite the ongoing process of adding – and managing – analytics and marketing codes on your website or in your app.

There is, however, an initial learning curve that you must go through before reaping the benefits of GTM. This session will provide you with a solid understand of GTM basics so you can begin to plan your deployment of the tool.

• Basics of Google Tag Manager (GTM) implementation
• Deploying Google Analytics pageview and event tracking in GTM
• Adding other marketing and analytics codes through GTM
• Comparing GTM to native code deployment

Register Now!

SESSION SPEAKER

Eric Fettman
Analytics Instructor and Coach
E-Nor

Eric Fettman is Analytics Trainer and Coach at E-Nor, blogger at gatipoftheday.com, which was listed by Online Metrics as one of the top Google Analytics blogs of 2014, and developer of googleanalyticstest.com, where participants have completed more than 96,000 tests for building practical Google Analytics skills.