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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Dubai | May 26, 2015 | The Address Hotels + Resorts

Bring It Back to Your KPIs: Customer Engagement Case Study

Speaker: Mike Bradbury, Digital Marketing Director, Randstad US
Session Date: October 06, 2014 – 11:20am–12:00pm
Session Type: General

Before a single line of implementation code is deployed and the first Google Analytics report is accessed, it’s critical in any analytics and implementation program to understand the specific user needs that your digital properties are designed to fulfill so you can define and track success.Learn how one organization was able to drive measurable improvement by keeping a steady focus on the customer and directly aligning website conversions with the organization’s key performance indicators.

• Aligning digital properties with organizational KPIs
• Identifying macroconversions and microconversions
• Maintaining customer focus

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SESSION SPEAKER

Mike is a digital marketing director for Randstad, a $22.0 billion global provider of HR services. Specializing in user experience, analytics and especially tom foolery, Mike has been at the digimated marketing game since ’04. His career includes work in web development, SEO, ecommerce optimization, sales funnel optimization, and a brief stint at Fabric.com where he learned more about Silk Dupioni curtains than any 23 year old bachelor should rightfully know.