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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement

Dubai | May 26, 2015 | The Address Hotels + Resorts

Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile

Speakers: Gayle Wheaton, Google Analytics Premium, Partner Manager, Google
Kerri Jacobs, Head of Platform Sales – Analytics, Google
Session Date: October 07, 2014 – 1:15pm-2:00pm
Session Type: General

The increasing number of paid advertising options can be challenging for an analytics to track, particularly in correlating impression data with website conversions that don’t result from a direct ad clickthrough.

This session examines the Google Analytics reports that will provide the greatest insights into marketing ROI for ad impressions and clickthroughs.

• Tracking banner and retargeting campaigns
• Clickthrough vs. “viewthrough” conversions
• Incorporating ad impression data into Google Analytics to understand impact
• Tracking campaigns on mobile devices

Register Now!


Gayle is a Partner Manager for Google Analytics Premium in North America, where she focuses on building a successful Google Analytics Premium Reseller program.

Prior to Google, Gayle worked in consulting, leading teams in strategic analysis.

Gayle holds a BS from Emory University and an MBA from The University of Chicago Booth School of Business.

Before kickstarting the Google Analytics Premium sales team, Kerri was a Sales Manager for the DoubleClick publisher, agency and marketer product portfolio. Kerri has been a leader in the online sales world since the early days, developing a sales strategy at Yellow Pages for clients to buy ‘hosted internet pages’ as an add-on to their directory ad. She was Sales Director at eCircle in London and was most recently Sales Director at BlueStreak before her move to DoubleClick.