Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile
Speakers: Gayle Wheaton, Google Analytics Premium, Partner Manager, Google
|The increasing number of paid advertising options can be challenging for an analytics to track, particularly in correlating impression data with website conversions that don’t result from a direct ad clickthrough.
This session examines the Google Analytics reports that will provide the greatest insights into marketing ROI for ad impressions and clickthroughs.
• Tracking banner and retargeting campaigns
Gayle is a Partner Manager for Google Analytics Premium in North America, where she focuses on building a successful Google Analytics Premium Reseller program.
Prior to Google, Gayle worked in consulting, leading teams in strategic analysis.
Gayle holds a BS from Emory University and an MBA from The University of Chicago Booth School of Business.
Before kickstarting the Google Analytics Premium sales team, Kerri was a Sales Manager for the DoubleClick publisher, agency and marketer product portfolio. Kerri has been a leader in the online sales world since the early days, developing a sales strategy at Yellow Pages for clients to buy ‘hosted internet pages’ as an add-on to their directory ad. She was Sales Director at eCircle in London and was most recently Sales Director at BlueStreak before her move to DoubleClick.