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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Dubai | May 26, 2015 | The Address Hotels + Resorts

Tracking Social Actions in Google Analytics and Supporting Tools

Speaker: Harry Gold, CEO, Overdrive Interactive
Session Date: October 07, 2014 – 2:05pm-2:45pm
Session Type: General

Social tracking often gets overlooked in analytics implementation, which means that you can’t get the full story of visitor engagement with your organization and brand.

Learn how you can use Google Analytics to track both social traffic to your site and social actions on your site, and get a glimpse into third-party tools that can help you measure your broader social impact.

• Configuring social action tracking on your site
• Distinguishing between follow and share actions
• Tracking with social plugins
• Reporting social network traffic to your website
• Using third-party tools to complete the social picture

Register Now!

SESSION SPEAKER

Harry Gold is the Founder & CEO of Overdrive Interactive, an award-winning Boston-based digital marketing firm. Under Harry’s leadership, Overdrive has served top companies such as Harley-Davidson, Samsonite, EMC, GE, IBM, Dow Jones, John Hancock, AAA, Philips and AT&T. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with Overdrive’s clients and the world.