Don’t Do Default: Google Analytics Gaps and Pitfalls
Speaker: Justin Cutroni, Consultant, Author, and Analytics Advocate, Google
|Google Analytics is a powerful tool, but there are several critical tasks that it can’t perform without your help.
Learn the key steps you need to take to overcome the gaps in default implementation and reporting.
• Tracking non-pageview actions
Justin Cutroni, Consultant, Author, and Analytics Advocate, Google
He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O’Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O’Reilly, 2010). His next edition of Google Analytics is scheduled to be published in March 2015.
In recognition of his outstanding role in the analytics community, Justin was voted Most Influential Industry Contributor by the Digital Analytics Association in 2014.