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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Dubai | May 26, 2015 | The Address Hotels + Resorts

Don’t Do Default: Google Analytics Gaps and Pitfalls

Speaker: Justin Cutroni, Consultant, Author, and Analytics Advocate, Google
Session Date: October 07, 2014 – 4:00pm-4:40pm
Session Type: General

Google Analytics is a powerful tool, but there are several critical tasks that it can’t perform without your help.

Learn the key steps you need to take to overcome the gaps in default implementation and reporting.

• Tracking non-pageview actions
• Creating multiple views
• Consolidating URL variations
• Clarifying channel data though campaign parameters
• Generating goal metrics
• Applying and creating advanced segments
• Configuring custom reports

Register Now!

SESSION SPEAKER

Justin Cutroni, Consultant, Author, and Analytics Advocate, Google
Justin is a consultant, author, and the Analytics Evangelist for Google. Some of Justin’s former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway. In his current role at Google, Justin leads the analytics education team. This team creates various learning experiences, like the Google Analytics Help Center and Analytics Academy, Google’s massive, online analytics course.

He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O’Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O’Reilly, 2010). His next edition of Google Analytics is scheduled to be published in March 2015.

In recognition of his outstanding role in the analytics community, Justin was voted Most Influential Industry Contributor by the Digital Analytics Association in 2014.