Happy Family: Analytics, Qualitative, Personas, and Visitor Modalities
Speaker: Bobby Hewitt, President & Founder, Creative Thirst
|While analytics is a crucial element of any website or app optimization effort, it can never provide the complete picture.
Learn how to powerfully combine research on buyer modalities, persona definitions, qualitative user input and quantitative analytics data to increase customer satisfaction and conversion rates.
• Visitor/buyer modalities
Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results.
Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing, Value Proposition Development, Certified Funnel Optimization and Landing Page Optimization. He also holds a certificate in Web Analytics from The University of British Columbia and is the recipient of the Jim Novo Award of Academic Excellence for Web Analytics from the University of British Columbia Continuing Studies and the Web Analytics Association.
Follow Bobby’s thoughts on conversion rate optimization on his blog at www.creativethirst.com/blog