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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement



Dubai | May 26, 2015 | The Address Hotels + Resorts

Happy Family: Analytics, Qualitative, Personas, and Visitor Modalities

Speaker: Bobby Hewitt, President & Founder, Creative Thirst
Session Date: October 07, 2014 – 9:15am-10:00am
Session Type: General

While analytics is a crucial element of any website or app optimization effort, it can never provide the complete picture.

Learn how to powerfully combine research on buyer modalities, persona definitions, qualitative user input and quantitative analytics data to increase customer satisfaction and conversion rates.

• Visitor/buyer modalities
• Using personas to breathe life into customer profiles
• Qualitative survey data
• In-person and online usability testing
• Heatmaps
• Articulating a clear and compelling value proposition

Register Now!

SESSION SPEAKER

Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results.

Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing, Value Proposition Development, Certified Funnel Optimization and Landing Page Optimization. He also holds a certificate in Web Analytics from The University of British Columbia and is the recipient of the Jim Novo Award of Academic Excellence for Web Analytics from the University of British Columbia Continuing Studies and the Web Analytics Association.

Follow Bobby’s thoughts on conversion rate optimization on his blog at www.creativethirst.com/blog