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Better Insights • Competitive Advantage

Harness the power of Google Analytics for confident action & real performance improvement

Dubai | May 26, 2015 | The Address Hotels + Resorts

May 26, 2015
1:00 - 5:15PM
Live Clinic: Ask us your toughest Google Analytics and Google Tag Manager questions.
1:00 - 1:05PM Conference Chair Welcome
Feras Alhlou, Principal Consultant, E-Nor
1:05 - 1:25PM Keynote:
Google Analytics Universal and Data-Driven Decision Maturity
Every organization is at a different stage of maturity in the process of collecting and analyzing data and then taking action to drive measurable improvement and increase marketing ROI.

This practical keynote will explain how you can get to the next level in the data collection-analysis-action cycle, and also how Google Universal Analytics is evolving as a tool to help you drive ongoing performance increases in your digital properties.

Krista Seiden, Analytics Advocate at Google
1:30 - 2:00PM Advanced Ecommerce: Breakthroughs in Shopping Cart Insights
The success objective for an Ecommerce website is straightforward: increase the number and/or value of Ecommerce transactions. Optimizing an Ecommerce website, however, requires the right data and clear analysis of shopper behavior.

With Google Analytics Ecommerce, and particularly the new Enhanced Ecommerce features, you can identify the factors that are helping or hindering checkout, begin to maximize transaction completions, and boost your competitive edge in Ecommerce.

Christopher Morrison, CRM & Customer Experience Director Marketing Farah Leisure
2:00 - 2:30PM Evolution or Extinction: Survive and Thrive with New Google Analytics Features & Google Analytics Premium
Google Analytics has been providing great insights to analysts for nearly half a generation, and the Google Analytics product team continues to develop and enrich the tool at an ever increasing pace.

While we still want to focus on the foundations of sound analytics and optimization, we also need to take advantage of the latest features. This session will explore the more recent additions to Google Analytics that provide an even deeper understanding into user behavior and marketing ROI.

Roberto Croci, Sales Manager, Google
2:30 - 3:00PM Break
3:00 - 3:30PM Panel
Best Practies from eGov, Telcom, Hospitality
Best practices into turning data into action for each of the three sections.

Peter Haag, Director of Brand Marketing
3:30 - 4:00PM Customer 360: Integrating Web and CRM Data
The ultimate - and most challenging - objective for Web analytics is integration into the broader ecosystem of back-end customer data and business intelligence.

This session outlines specific strategies for merging Web analytics and CRM data so you can understand the correlation between website conversions and ongoing marketing campaigns, gain insights into long-term customer behavior, and assess lifetime value for initial website conversions.

Guatam Bhagra, Cloud Partnership, Google
4:00 - 4:30PM Mobile Planet: App and Cross-Device Tracking in Google Analytics
The breakneck proliferation of tablet and smartphone devices provides a double challenge for analysts: tracking activity on different devices and operating systems, and tracking activity of individual users across multiple devices.

This session will cover the fundamentals of app tracking on different devices and examine the differences between website and app reporting. We'll also discuss the cross-device tracking that will become increasingly important as we speed into the age of multi-device conversion journeys.

Laura Chaibi, Head of Digital Research, Middle East Broadcasting Center
4:30 - 5:00PM Truth In Advertising: Impact of Paid Impressions and Clicks on Desktop and Mobile
The increasing number of paid advertising options can be challenging for an analytics to track, particularly in correlating impression data with website conversions that don't result from a direct ad clickthrough.

This session examines the Google Analytics reports that will provide the greatest insights into marketing ROI for ad impressions and clickthroughs.

Roberto Croci, Sales Manager, Google
5:00 - 5:30PM Google Analytics Fireside Chat
E-Nor and Krista Answer Your Burning Google Analytics Questions